Trademark Class 35: Advertising, business and retail services
In short: Class 35 is a services class in the Nice Classification used in India. It covers advertising, marketing and PR, business management, consulting and administration, office functions, and retail or wholesale services (including online stores and marketplaces) that bring goods together for customers. Filing costs ₹4,500 in government fees for individuals, startups and small enterprises.
Reviewed by Sagar Ruparelia, Founder & Head, Ofin Legal.Updated
Official Class 35 heading
Advertising; business management, organization and administration; office functions.
What Class 35 includes
- Advertising
- Digital marketing
- Social media and influencer marketing
- SEO for sales promotion
- Public relations
- Business consulting
- Online marketplace
- Retail store services
- Online store / e-commerce retail
- Import-export agency
- Accounting and bookkeeping
- Tax filing
- Recruitment and staffing
- Payroll
- Trade fairs and exhibitions for business
Not in Class 35
These are often filed in Class 35 by mistake. They belong in another class:
| Goods or services | Correct class |
|---|---|
| Financial services such as financial management | Class 36: Finance, insurance and real estate |
| Graphic design of promotional materials | Class 42: Technology, software and scientific services |
| Transport logistics | Class 39: Transport, travel and storage |
| Registration of domain names | Class 45: Legal, security and personal services |
| Licensing of intellectual property | Class 45: Legal, security and personal services |
Businesses that file in Class 35
| Business | Classes they usually file |
|---|---|
| Restaurant / cloud kitchen | Class 43, Class 35 |
| Bakery / cake shop | Class 30, Class 35 |
| Eyewear / optical store | Class 10, Class 35 |
| E-commerce marketplace | Class 35, Class 9, Class 42 |
| Online store / retail shop (own products) | Class 35 |
| Business / management consulting | Class 35 |
| CA / accounting / tax firm | Class 35, Class 36 |
| Digital marketing / advertising agency | Class 35, Class 42 |
| Cafe / coffee shopClass 35 if relevant | Class 43, Class 30 |
| Packaged food / snacks brandClass 35 if relevant | Class 30, Class 29 |
| Spices / masala brandClass 35 if relevant | Class 30 |
| Tea or coffee brandClass 35 if relevant | Class 30 |
| Organic food & staples (rice, atta, oils, ghee, pulses, honey)Class 35 if relevant | Class 29, Class 30, Class 31 |
| Beverages: juice, soft drinks, packaged waterClass 35 if relevant | Class 32 |
| Tobacco & smokers' productsClass 35 if relevant | Class 34 |
| Cosmetics / skincare brandClass 35 if relevant | Class 3 |
| Pharmaceutical companyClass 35 if relevant | Class 5 |
| Jewellery brandClass 35 if relevant | Class 14 |
| Clothing / apparel brandClass 35 if relevant | Class 25 |
| Footwear brandClass 35 if relevant | Class 25 |
| Handbags & leather goodsClass 35 if relevant | Class 18 |
| Furniture & mattressesClass 35 if relevant | Class 20 |
| Real estate developer / brokerClass 35 if relevant | Class 36, Class 37 |
| Interior design firmClass 35 if relevant | Class 42, Class 37 |
| IT services / software / SaaSClass 35 if relevant | Class 42, Class 9 |
| Mobile appClass 35 if relevant | Class 9, Class 42 |
| Fintech / paymentsClass 35 if relevant | Class 36, Class 9, Class 42 |
| Insurance brokerClass 35 if relevant | Class 36 |
| Event management & wedding planningClass 35 if relevant | Class 41, Class 45 |
| Logistics / courierClass 35 if relevant | Class 39 |
| YouTube channel / influencer / podcastClass 35 if relevant | Class 41, Class 9 |
| Film or music productionClass 35 if relevant | Class 41, Class 9 |
| Printing & stationeryClass 35 if relevant | Class 16, Class 40 |
Fee to register a trademark in Class 35
| Applicant | Government fee (online) |
|---|---|
| Individual, startup or small enterprise | ₹4,500 |
| All other applicants | ₹9,000 |
Official Form TM-A fee per class. Source: IP India, Forms & Official Fees.
Class 35: frequently asked questions
What is covered under trademark Class 35?
Class 35 is a services class. It covers advertising, marketing and PR, business management, consulting and administration, office functions, and retail or wholesale services (including online stores and marketplaces) that bring goods together for customers. Examples include advertising, digital marketing, social media and influencer marketing, SEO for sales promotion, public relations.
What is not included in Class 35?
Financial services such as financial management: Class 36. Graphic design of promotional materials: Class 42. Transport logistics: Class 39. Registration of domain names: Class 45. Check every product or service you offer, because each must be filed in the class it belongs to.
What is the fee to register a trademark in Class 35?
The government fee is ₹4,500 per class when filed online by an individual, startup or small enterprise, and ₹9,000 for other applicants. Ofin’s trademark registration starts at ₹6,999 inclusive of GST for one class, with the government fee included.
Which businesses register in Class 35?
Restaurant / cloud kitchen, Bakery / cake shop, Eyewear / optical store, E-commerce marketplace, Online store / retail shop (own products) and others usually file in Class 35. Preparing and serving food, including take-away restaurant services, is Class 43, and running online ordering for take-out and delivery is Class 35.
Register your brand in Class 35
Ofin runs a free search for conflicting marks, confirms every class you need, and files your application. Use ™ from the day you file.
- Trademark registration from ₹6,999 inclusive of GST
- Government fee for one class included
- Rated 4.9 on Google, 5,000+ clients served
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